Mass Network wants to transform cyberspace advertising. The startup is at i time nether the novel leadership of Alexander Kuzmin, Bitcoin advocate as well as CEO of Mycelium. The software volition last released inward March of 2017.
“Despite years of efforts as well as billions of dollars invested targeting remains relatively lackluster,” said Mass Network Chief Operating Officer Alexey Oshchepkov. “But that route volition never end. It’ll last getting improve forever because there’s no such matter every bit ‘perfect targeting’ since it tin move ever last better.” The Mass Project wants to play a ‘modest role’ inward helping improve how advertisers notice their target audience.
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“Alexander Kuzmin brings much expertise as well as talent from the bitcoin infinite into the Mass team,” he said. “The Mass adblock plugin for Chrome is available.” Mass launched an Initial Coin Offering that ends inward December. “Mass deploys modern tools to growth efficiency but does this amongst an explicitly balanced notion of complexity as well as purpose,” Oshchepkov said. Mass Coin is a once-issued virtual currency that uses the Bitcoin blockchain every bit transport, as well as its value depends alone on the marketplace forces of render as well as demand.
The Mass website explains how the network volition grow. “Webmasters volition possess got to suit Mass users every bit their numbers grow. The Mass platform gives them the mightiness to pay you lot for your information inward a transparent means at a market-determined price.” Poor advertising targeting has been an effect for online advertisers.
Oshchepkov told CCN: “Every political party inward the game acts unfairly inward the example of ad-blocking. Ad-blockers accept wages of the resources that are paid for past times other people.”
Webmasters,according to the Mass Network COO, don’t aid plenty close user privacy which oft allows tertiary parties to get together to a greater extent than information than they should last able. Or user reveal the information freely.
“Advertisers cheat amongst information tracking too,” he said. “In business, in that location volition ever last conflicts. This is what makes progress as well as solution-generating ideas win-out. We aren’t trying to ‘change the world’ as well as hence much every bit to only brand what nosotros intend is a improve system.” The value of Mass volition last judged past times users, webmasters, as well as advertisers, themselves, he says.
Oshchepkov says online advertising benefits large networks. “It is a typical oligopoly,” he says. “There’s nix incorrect or unexpected close that. Mass doesn’t aim to alter the residue of money.”
Mass Network uses Bitcoin,as a protocol as well as a short town layer. Mass Network tokens volition “ride” the Bitcoin protocol.
“We precisely necessitate assets to last exchanged at the to the lowest degree possible cost,” Oshchepkov said. The best solution provider for this is the Bitcoin blockchain, naturally.”
Oshchepkov Adds: “I personally practise non run into whatsoever injustice inward the fact that users practise non larn money for their information now. Mass is non close taking money from rich as well as giving it to poor. It’s close letting gratuitous markets be inward places for the practise goodness of all parties involved.”